About Us


The Pursuit is born around a holistic approach to health and fitness for the modern, urban man and woman- a brand that reflects a lifestyle. 

Not only the primary destination for modern, directional activewear that is both stylish and credible, The Pursuit provides natural, highly sought after products supporting health and well-being. 

We aim to offer an edit of premium activewear from across the globe, that sets you apart from the rest – original pieces, that look good, making you feel good, and train harder – something to wear as a badge of honour.


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